Head of Strategy (Advertising)
Setting an agency's strategic standard, turning evidence into direction, guiding creative work and building a strong planning team.
Setting an agency's strategic standard, turning evidence into direction, guiding creative work and building a strong planning team.
Visual concepts, campaign consistency, collaboration with copywriters and directing designs from rough idea to final execution.
Buying media inventory, negotiating value, pacing campaign budgets and improving delivery against audience and response targets.
Negotiating media inventory, controlling spend, monitoring delivery and resolving quality issues across offline and digital buys.
Setting media strategy, allocating budgets, challenging audience assumptions and leading measurement across channels.
Audience and channel research, basic media calculations, schedule checks and support for evidence-based campaign plans.
Experiential campaign design, event operations, suppliers, budgets, risk planning and delivery across demanding live environments.
Finding audience and category insight, framing brand problems, writing creative briefs and evaluating campaign ideas.
Shopper insight, path-to-purchase decisions, in-store conversion, activation testing and agency briefs.
Planning fan campaigns, activating sponsorships, promoting events, coordinating content and measuring commercial results.
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation.
Promoting venue events, adapting campaign content, coordinating listings and using booking data to improve audience response.
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