Pro practiceProgrammatic Media Buyer practice interview
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation. Practise the 5 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
A Pro practice interview, on the Pro plan from ₦5,000 a month billed yearly, or on Premium.
- Mid level
- 20 minutes
- 5 questions
- Scored feedback on paid plans
About the role
This is a technical media-buying interview focused on how you operate programmatic campaigns from setup through optimisation and reporting. The panel is looking for disciplined reasoning about auctions, audiences, measurement and inventory quality, plus the ability to explain platform details in plain language.
How to prepare
- Map out one programmatic campaign from brief, setup and launch through optimisation and final reporting.
- Revise auction types, bid strategies, pacing, frequency caps, attribution windows and common sources of reporting discrepancies.
- Prepare a troubleshooting sequence for sudden changes in spend, win rate, cost or conversions.
- Think through how you balance scale with viewability, brand suitability, fraud controls and audience privacy.
- Practise explaining a programmatic recommendation to a client who does not use buying-platform terminology.
Common mistakes
- Listing platform features without explaining when or why you would use them.
- Changing several controls at once and then claiming one change caused the result.
- Optimising only to cheap impressions while overlooking conversion quality and inventory risk.
- Treating attribution reports as exact without discussing windows, deduplication or tracking gaps.
What to expect
A real first-round interview
5 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 4 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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