Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Customer acquisition, conversion and retention experiments, channel economics and growth decisions across the online purchase journey.
Growing wallet activation, funded usage and retention through funnel analysis and disciplined experiments.
Customer acquisition experiments, funnel analysis, campaign measurement and retention for a fintech product.
Planning small growth tests, reading shopping funnel data and improving customer acquisition and repeat purchase campaigns.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Funnel analysis, experiment design, event quality and translating ecommerce behaviour into product decisions.
Profitable customer acquisition, retention experiments, channel measurement and growth planning for an online retail business.
Marketplace discovery, buyer and seller trade-offs, product prioritisation, experimentation and commercial outcomes.
Designing data-led collections strategies, treatment experiments and fair recovery paths for digital loan portfolios.
Customer segmentation, automated journeys, campaign experiments and retention across an ecommerce lifecycle.
Building paid search campaigns, controlling spend, reading performance metrics and testing ads and landing pages.
Building and optimising paid search campaigns through keyword strategy, bidding, advert copy, landing pages and conversion tracking.
Wallet funnel analysis, transaction behaviour, experimentation, metric design and diagnosis of customer drop-off.
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