PPC Specialist practice interview
Building and optimising paid search campaigns through keyword strategy, bidding, advert copy, landing pages and conversion tracking. Practise the 5 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
Free with an Intaviu account: 320 credits a month, at 10 credits a minute of practice. Private: interview creators never see them.
- Mid level
- 15 minutes
- 5 questions
- Scored feedback on paid plans
About the role
This interview tests hands-on paid search judgement across account structure, query quality, bidding, copy, landing pages and tracking. The panel wants a specialist who can diagnose changes methodically and improve profitable conversions rather than chase surface metrics.
How to prepare
- Sketch a logical campaign and advert-group structure for a multi-service business.
- Revise keyword match types, negative keywords, search-term analysis, bidding signals and budget pacing.
- Prepare an example where you improved traffic quality rather than simply increasing clicks.
- Practise auditing the connection between a user's query, the advert message and the landing page.
- Create a step-by-step checklist for checking conversion tracking after a website change.
Common mistakes
- Treating all keywords with the same intent because they share a topic.
- Adding negatives without checking whether they block valuable searches elsewhere.
- Blaming bidding before confirming that conversion tracking still works.
- Improving advert clicks while leaving a weak message match on the landing page.
What to expect
A real first-round interview
5 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 4 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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