PPC Executive practice interview
Building paid search campaigns, controlling spend, reading performance metrics and testing ads and landing pages. Practise the 5 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
Free with an Intaviu account: 320 credits a month, at 10 credits a minute of practice. Private: interview creators never see them.
- Junior
- 15 minutes
- 5 questions
- Scored feedback on paid plans
About the role
A PPC executive helps build, monitor and improve paid search and other performance campaigns. This entry-level interview tests whether you understand search intent, account structure, budgets, conversion tracking and controlled experimentation. The panel values careful reasoning more than memorised platform language.
How to prepare
- Revise impressions, click-through rate, cost per click, conversion rate and cost per acquisition.
- Practise grouping sample keywords by intent and matching each group to a relevant landing page.
- Prepare to explain how you would diagnose clicks that do not become useful actions.
- Review a simple campaign table and identify where you would increase, reduce or pause spend.
- Create a launch checklist covering settings, copy, links, budgets and conversion tracking.
Common mistakes
- Optimising for clicks without checking whether users convert.
- Changing several variables at once and calling the result a clear test.
- Ignoring search intent when choosing keywords and landing pages.
- Forgetting budget pacing, location settings or conversion tracking.
What to expect
A real first-round interview
5 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 4 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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