Media Planner practice interview
Audience-led channel planning, budget allocation, reach and frequency choices, measurement and optimisation. Practise the 6 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
Free with an Intaviu account: 320 credits a month, at 10 credits a minute of practice. Private: interview creators never see them.
- Mid level
- 20 minutes
- 6 questions
- Scored feedback on paid plans
About the role
A media planner decides where, when and how often a campaign should appear to reach the right audience. You combine research, channel knowledge, budget choices and performance evidence into a practical plan. The panel is looking for clear trade-offs, realistic assumptions and the confidence to adjust a plan when delivery or outcomes differ from expectations.
How to prepare
- Review how campaign objectives affect audience, channel, reach and frequency choices.
- Prepare an example where you moved budget after reading delivery or outcome data.
- Practise explaining the trade-offs in a media plan without relying on software terminology.
- Think through planning assumptions when audience data is incomplete or inconsistent.
- Review how creative format requirements affect channel selection and production timing.
Common mistakes
- Listing channels without explaining the distinct job each one performs.
- Using precise forecasts without stating the assumptions behind them.
- Optimising only for cheap delivery while ignoring attention or business outcomes.
- Treating the approved plan as fixed when evidence shows it should change.
What to expect
A real first-round interview
6 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 5 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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