Pro practiceAccount Planner (Advertising) practice interview
Audience insight, proposition development, creative briefs, research interpretation and strategic presentations. Practise the 6 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
A Pro practice interview, on the Pro plan from ₦5,000 a month billed yearly, or on Premium.
- Mid level
- 20 minutes
- 6 questions
- Scored feedback on paid plans
About the role
An account planner finds the audience insight and strategic focus that make advertising more effective. You will be expected to frame business problems, interpret research, write creative briefs and persuade both clients and creative teams. The panel wants evidence that your thinking is original, disciplined and useful to the work.
How to prepare
- Select examples where your insight changed a proposition, brief or creative direction.
- Practise separating a fact, an observation and a genuine consumer insight.
- Review how you choose between desk research, interviews, groups and quantitative evidence.
- Prepare to reduce a complex category problem to one clear strategic choice.
- Study how different channels and cultural contexts can change the audience response.
Common mistakes
- Calling a broad demographic statement an insight.
- Collecting research without showing how it changes the strategic choice.
- Writing a brief with several competing propositions.
- Using planning jargon instead of making a clear argument.
What to expect
A real first-round interview
6 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 5 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
More operations practice
Head of Strategy (Advertising)
Setting an agency's strategic standard, turning evidence into direction, guiding creative work and building a strong planning team.
OperationsProSenior Strategic Planner
Finding audience and category insight, framing brand problems, writing creative briefs and evaluating campaign ideas.
OperationsProStrategy Consultant
Structuring ambiguous business problems, analysing markets and economics, testing options and presenting actionable recommendations.